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Katie Traxton, former Chief Communications Officer at Formula E racing, founder of Good Vibes Only, is an Oxford University graduate. By 24, she was managing three international motorsport championships within the WRC, and by 32, had become a global sports and entertainment executive. With over 17 years in the industry, Katie has contributed to international organisations like Volkswagen, BP, and the British Council, orchestrating a marketing campaign in 179 countries.
A multilingual speaker, she holds several board directorships and trusteeships, notably as the British Motor Sport Training Trust's sole female trustee with Motorsport UK. A staunch advocate for workplace inclusivity, Katie has been actively involved as co-chair of the PRCA's LGBTQ+ network, a member of WACL, and as a European Sponsorship Association Board Director and inclusivity lead. Believing in the power of positive culture to boost commercial success, Katie invites others to join her in transforming organisational culture.
True diversity involves a business benefiting from having representation from a range of people with various racial, gender, ethnic, socioeconomic, and cultural backgrounds along with various lifestyles, experience, and interests. Learn from the experience of our experts how you can create a culture and action plan to create an authentic diverse and inclusive business.
