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Jo Fairley is a serial entrepreneur, best known for creating the Green & Black’s brand in 1991, which she ran with her husband and which was bought by Cadbury’s in 2005, becoming a global ethical name. The world’s first organic chocolate and the first-ever product to carry the UK Fairtrade Mark, Green & Black’s is approaching a $100 million a year brand, where Jo remains a ‘Chocolate Ambassador’. A multi-award-winning author & journalist, Jo is also the author of a bestselling series of books on beauty and well-being, The Beauty Bible, and is a regular columnist, feature writer and journalist for the world’s leading magazines. She has written for a wide range of newspapers and magazines, from The Times to The Mail on Sunday’s YOU Magazine, and as a ‘Wonder Woman’ business guru for Telegraph Woman Online. Jo is in demand as a brand consultant, alongside her own ventures, which have included an organic bakery and natural food store and a nine-room wellbeing centre in her hometown of Hastings. Most recently, she created and launched The Perfume Society, which works with the fragrance industry to improve individuals’ sense of smell in a pleasurable and engaging way.
