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Cassandra Stavrou is the founder of PROPER Snacks and the creator of PROPERCORN and PROPERCHIPS. Since its launch in 2011, Cassandra has successfully grown the business into Europe's largest independent healthier snacking company. Her expertise in the field has led to her appointment on the UK government's good & drink sector council. In recognition of her contributions to the food industry, Cassandra was awarded an MBE in 2020.
Cassandra is widely regarded as the driving force behind the healthy snacking boom in the UK. PROPER's products are now available in over 20 countries and can be found in every major retailer. The brand's success can be attributed to its recognition of the importance of community and culture, cultivating a devoted following along the way. PROPER Snacks was also the first snacks company to achieve B Corp certification.
Recently, Cassandra sold PROPER Snacks as part of a significant deal to form WARP Snacks, one of Europe's largest healthy snacking companies. This move has positioned WARP Snacks as a formidable challenger to established market giants, with sales exceeding £100m. Notably, Cassandra successfully navigated and completed the deal amidst the UK's departure from the EU and the challenges posed by COVID-19.
In addition to her entrepreneurial pursuits, Cassandra is an active angel investor and advisor, supporting the next generation of impact businesses. If you are seeking insights from one of Europe's leading entrepreneurs on business growth, overcoming challenges, and making the right investments, Cassandra's expertise is invaluable. Tune in to learn from her experiences and gain valuable knowledge.
